Value drives tobacco – Smokers move towards low priced options
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Descrição
The tobacco market is currently worth £14bn before tax per year, Imperial Tobacco figures reveal. This is divided almost evenly between Factory Made Cigarettes (FMC) and Roll Your Own (RYO) categories, at 52% and 48% respectively (Imperial Tobacco). There is continued movement towards low priced propositions across the entire category as consumer demand for value
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