Airbnb's earnings surge after 'incredibly effective' marketing shift
Por um escritor misterioso
Descrição
The travel accommodation business's decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from 'buying customers' to 'education' boosting direct bookings and retention, and helping grow profit.
Marketing Week on LinkedIn: Airbnb's earnings surge following
Marketing Week on LinkedIn: Airbnb's earnings surge following
Airbnb Says Its Focus on Brand Marketing Instead of Search Is
Brand marketing pays off for Airbnb, WARC
A New Era of Lodging: Airbnb's Impact on Hotels, Travelers, and
Airbnb Target Market Segmentation & Brand Positioning
Airbnb CFO: We were right to shift spend from performance to brand
Marketing Week on LinkedIn: Airbnb's earnings surge following
Interpreting Airbnb's shift away from performance marketing
Airbnb, Inc. (NASDAQ:ABNB) Q2 2023 Earnings Call Transcript
de
por adulto (o preço varia de acordo com o tamanho do grupo)
